As a small business owner, it often feels like you’re spinning countless plates. From managing daily operations to planning future growth, there’s a lot to keep track of. And while social media can be a powerful tool for growth, maintaining a strong presence takes a significant amount of time and creativity. Crafting engaging content, designing eye-catching posts, and scheduling regular updates across platforms like Facebook, Instagram, and LinkedIn can quickly become overwhelming.
Let’s take a closer look at two small businesses that faced this exact challenge: a restaurant and a children’s entertainment company. Although their needs were different, they both struggled to effectively manage their social media presence while focusing on growing their businesses. Here’s how McKenzie Consultancy & Legal helped them turn things around.
The Restaurant: Keeping Customers Informed During Disruptions
Our first business was a popular local restaurant with a loyal customer base. The restaurant’s main challenge was to keep customers informed about upcoming roadworks that would affect access to their site. They needed to ensure that customers knew how to reach them, even during the disruption, to avoid a drop in bookings.
Despite having a significant following on social media, the restaurant owner found it difficult to keep up with the constant flow of updates and announcements. Crafting posts about alternative routes, sharing the latest updates on road closures, and maintaining customer engagement took precious time away from running the restaurant itself.
The Children’s Entertainment Company: Building a Following from Scratch
Our second business was a children’s entertainment company that was just starting out on social media. With no existing following, their goal was to build brand awareness, connect with local families, and showcase their unique offerings. The challenge was to create content that would capture the interest of parents and caregivers, turning them into loyal followers and, ultimately, customers.
However, starting from zero felt daunting. The business owner struggled with developing a consistent posting schedule, creating engaging content, and understanding what types of posts would resonate with their audience. Without a clear strategy, their social media presence was sporadic, making it hard to gain traction.
The Solution: McKenzie Consultancy & Legal’s Tailored Social Media Services
Both business owners realised that they couldn’t continue juggling social media on their own if they wanted to focus on their core operations. That’s when they turned to McKenzie Consultancy & Legal. By opting for one of the flexible subscription packages—ranging from 3, 6, or 10 hours per month, starting at just £30 per hour—they were able to hand over their social media needs to experts.
For the restaurant, McKenzie Consultancy & Legal developed a tailored plan to keep customers informed about roadworks. This included creating posts with detailed maps and alternative routes, sharing updates about construction progress, and running special promotions to encourage visits despite the inconvenience. The content was designed to be engaging yet informative, keeping customers in the loop while maintaining their interest in visiting the restaurant.
For the children’s entertainment company, McKenzie Consultancy & Legal focused on building a strong social media foundation. This included designing vibrant, playful content that would appeal to parents and children alike, scheduling posts at optimal times, and running targeted ads to reach local families. They also implemented strategies to foster engagement, like interactive posts and behind-the-scenes content, which helped create a sense of community around the brand.
The Results: Increased Visibility, Engagement, and Bookings
After just a few months of partnering with McKenzie Consultancy & Legal, both businesses saw significant improvements in their social media presence:
- The restaurant maintained a steady flow of customers throughout the roadwork period. Thanks to regular updates and creative content, they managed to avoid a dip in bookings and even saw an increase in engagement on their social media pages, with customers sharing their experiences and recommending the restaurant to others.
- The children’s entertainment company built a dedicated following from the ground up. Their social media pages became a hub for local parents looking for fun activities, and the company saw a surge in event bookings and inquiries. The consistent, engaging content helped them build trust with their audience, leading to increased word-of-mouth recommendations.
Fast forward 12 months, and both businesses have fully handed over the reins of their social media to McKenzie Consultancy & Legal. They now enjoy the peace of mind that comes with knowing their online presence is in expert hands. No longer bogged down by the day-to-day demands of social media, they can focus on what they do best—delivering great experiences to their customers.
Why Choose McKenzie Consultancy & Legal?
Whether you’re a well-established business needing a refresh or a startup looking to build your presence, McKenzie Consultancy & Legal has the expertise to drive your social media forward. With tailored strategies and flexible packages, they’re the perfect partner for businesses looking to connect with their audience in meaningful ways.
Let us help you focus on what matters most—growing your business. Make McKenzie Consultancy & Legal your first point of call for social media support.
Visit www.mckenzie-consultancy.co.uk to learn more about our services.
